Plarium Launches Total Domination: Reborn For iOS Devices Worldwide
Plarium, one of the world’s fastest growing developers of social and mobile games, announced a new iteration of its hard core massively multiplayer online strategy game –Total Domination: Reborn – is now available for free to iOS users worldwide. This is the first time the popular franchise has been extended to the mobile format, now for iPad, iPhone and iPod Touch. Following its 2011 launch on major social networks, including Facebook, Total Domination has already garnered more than 30 million online users worldwide, placing Plarium among the top two hardcore game developers for Facebook.Total Domination: Reborn leverages the trademark theme of war-as-world-order to provide players an open storyline from which to strategically forge alliances, develop colonies and build empires. The new mobile version of the game is standalone, completely independent from the online version, is developed specifically for iOS and can be downloaded in the iTunes App store here.
Founded only three years ago, Plarium has seen revenues double year over year. With a staff of more than 300 and more than 84 million users online, including 3 million daily active users, the company is expanding globally to new platforms. Total Domination: Reborn features the key engaging gameplay people have come to expect of the franchise, but designed specifically for mobile with a user interface (UI) optimized for a smaller touch screen and game balance ideal for the format. Plarium has also invested a level of community management, never before seen in mobile gaming, with an entire staff dedicated to working with those who play Total Domination: Reborn. Moreover, Plarium is committed to evolving and growing the game the same way it has done with the online version of the franchise.

“We have created something special at Plarium – the ability to take everything people love about our games on Facebook and social media and optimize it for mobile,” said Avi Shalel, Plarium’s Chief Executive Officer. “Plarium is committed to bringing rich and engaging original content, as seen with Total Domination, and now hardcore gamers can get a deep, robust mobile experience like never before.”
Total Domination: Reborn for mobile provides gamers a real-time strategic interface, allowing them to construct empires from the ashes of fallen civilizations. By discovering lost knowledge and researching new technologies, players can lead armies, protect their people, and wage war for control of the world’s resources. Key game features include:
- Building Forces – Study technologies, stockpile weapons, and unlock powerful colonies, while building forces from over 30 Infantry, Armor Corps, Artillery, and Air Force units. Strengthen your troops and protect your sectors from invasions.
- Developing Strategy and Teamwork – A flexible and strategy-based format allows users to play according to their style – gamers can go it alone, or form alliances and clans with other sectors. Extra resources are earned by raiding other communities or by trading with other players.
- Immersive Storylines – A classic interface is familiar to long-time gamers, plus global in-game storyline developments introduce non-player opponents and new ways to work with or betray fellow commanders.
- Continually Enhanced Experience – Frequent updates ensure the game stays fresh by offering new units, buildings, technologies, and defensive improvements for players.
Total Domination: Reborn is available now worldwide and translated into English, French, Spanish, Italian, German, Russian and Turkish, and can be downloaded for free from the iTunes App store here.




There’s not long left until the largest European mobile gaming conference on development and marketing of mobile games.
We spoke to Webzen of Seoul, South Korea about their gaming company. Whilst their focus isn’t on social gaming, they develop many online and mobile games and are excited about the growth of the mobile gaming industry. Social Games Observer wrote to them to find out more about their company and the kind of games they’re developing.
Game Insight, a world leader in free-to-play mobile and social games, has announced a partnership with GAMEVIL for distribution of Game Insight titles in Korea. The distribution deal kicks off this week with the chart-topping hit game Airport City, now available to download for free on Android devices in the T store.
tired travelers.
This week we profile
Number of employees: 146 (as of April 29th)
DeNA is working with Wizards of the Coast to bring a new role-playing game based on Dungeons & Dragons to iOS and Android.

DeNA and 22cans announced a partnership to publish GODUS, the highly anticipated game from 22cans that is a reinvention of the god game genre pioneered by legendary game designer Peter Molyneux.
King announces it now has more than 70 million daily players across all platforms and three top 10 Facebook games
Social Games Observer spoke to King’s US VP of Business Development, Jong Woo, who told us that the company has more than 70 million daily players and 130 million monthly players across all platforms. This surpasses Zynga’s 52 million daily players. The company currently has three top 10 Facebook games with Candy Crush Saga (15.5M DAU), Pet Rescue Saga (6M DAU) and Farm Heroes Saga (4.8M DAU). King’s games have taken the number one application and game slot on Facebook and top grossing app positions on iOS and Android, clocking over 21 billion gameplays per month across mobile, social and online. Of the different platforms, Woo told us that both iOS and Android see similar levels of engagement and retention although with monetization, the iOS seems to monetize better than Android.
Indeed, King’s Candy Crush Saga was a huge hit on both mobile and Facebook. Jong Woo explained that the release of the game on mobile definitely boosted its popularity. Cross platform synchronization means that users can now play anywhere and still have their gameplay updated on each platform. Woo also put the success of Candy Crush Saga down to its playability factor – it is a “bitesized” game, meaning you can pick it up at any time and play for one or two minutes from anywhere you are.


