AppFlood, the commission-free cross-promotion network for buying, selling and exchanging mobile app traffic, today launched a series of updates that provide never-before-seen levels of transparency, accountability and control for developers seeking to monetize or promote their mobile app or game. New features include the Open Direct Deal Network, Multi-Dimension Analytics and Ad Network Mediation.
The new AppFlood features directly address the lack of transparency that is still an issue with mobile advertising, with many developers finding it difficult to fully understand how best to monetize their apps and where their budgets can be most effectively spent. By providing the accurate, in-depth insight they need to create and manage app marketing campaigns that achieve the best possible results, developers and publishers can be confident of getting the best return on their investment.
Unlike other networks, AppFlood is neutral and doesn’t take any revenue from either direct deals between its users or network-bought traffic. It therefore offers a level of openness and transparency to customers that no other advertising network can match.
“AppFlood’s new features raise the bar for visibility, openness and accountability in the mobile app cross-promotion space,” said Si Shen, CEO of PapayaMobile, the company behind AppFlood. “Transparency has become a vital competitive advantage in mobile advertising, but so far traditional mobile ad networks can’t deliver the visibility developers really want. AppFlood now has the openness developers need to deliver app marketing campaigns that are targeted, flexible and effective.”
The new features include:
- Open Direct Deal Network – this new marketplace combines the transparency of one-to-one direct deals between developers and publishers with the range and reach of a mobile ad network – all in a single, unified platform. Developers buy, sell or exchange traffic like a normal ad network with the added benefit of seeing the performance of every other app on the network. Developers can then identify which apps are the best potential partners for publishing or cross-promotion campaigns, and then set up direct deals immediately.
- Multi-Dimension Analytics – with this new feature users can identify potential opportunities to boost ad revenue and ROI from an app with AppFlood’s advanced data mining-driven analytics. Unlike other ad networks, AppFlood’s multi-dimensional analytics allows for comparison and cross-analysis across multiple variables: for example, developers could analyze an app’s eCPM based on “Country” plus “App partner” plus “Network X”, and then compare this to its performance for “Country” plus “App partner” plus “Network Y”. The comparative results provide new insight into how a developer can adjust their existing campaign for better results – something that’s not been previously possible.
- Ad Network Mediation – developers can connect to and directly compare app performance with AppFlood partner networks including Appia, Cyberagent, Unicume, Clickky, Altrooz and Motive Interactive. It’s now possible to compare an app’s performance across the different networks from a single dashboard using one SDK, and adjust the campaign to improve results and boost revenue in seconds.
Unlike other most other networks, AppFlood provides visibility as to where traffic originates so advertisers can better determine which publishers to work with in order to optimize their traffic and ROI. Conversely, AppFlood also enables publishers to decide how to distribute traffic, easily ‘turn off’ any underperforming advertisers and directly negotiate pricing to maximize their return on traffic.
“By adding these new features, AppFlood is putting our money where our mouth is,” continued Shen. “We believe the visibility and insight now provided by AppFlood puts us well ahead of the competition, and finally gives developers the level of transparency and control they need to make the most of their app marketing investment.”
AppFlood’s new features are available now to all new and existing AppFlood customers. There is also an updated SDK available to developers and publishers to unlock this new functionality within their apps. Visit appflood.com for more information.