The Latest News on the Social Games Market in Europe and Emerging Markets


Capcom to Launch Social Game Smurfs’ Village

By Gary Merrett

In anticipation of next summer’s 3D live-action/animated family comedy The Smurfs, game developer Capcom has announced that it will be releasing a social game for the iPhone, iPad and iPod Touch based on the beloved classic franchise, the Smurf. Smurfs’ Village tasks players with rebuilding the Smurfs’ village after it has been destroyed by Gargamel. Smurfs’ Village is the first in a series of entertainment projects based on the legendary blue creatures.

“Smurfs’ Village brings the fun and cooperative nature of social games to the charming world of the Smurfs for the first time,” said Midori Yuasa, President and COO, Capcom Interactive, Inc. “Every element in the village is full of detail, and players can take these building blocks, tap into their own creativity, and make something completely unique and wonderful to share with others.”

Based on the original cartoon and comic art, players begin the game under the guidance of Papa Smurf, with only a single mushroom house and a lone plowed plot of land. From there, things quickly progress, allowing players to build specialized houses, elaborate gardens with colorful crops, bridges to span running rivers, trodden paths, and more. Fan favorites like Papa Smurf, Smurfette, and Jokey Smurf will bring unique skills and perks to the village and users will be able to play mini games like Greedy Smurf’s Baking Game, Papa Smurf’s Potion Mixing Game, and Painter Smurf’s Painting Game and unlock additional bonuses. Players can also share the experience with their friends by linking their account to Facebook. Smurfs’ Village is expected to be available on the Apple App Store in November with regular content updates to follow.

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