Game developer and publisher Capcom today announced the creation of “Beeline” a new publishing brand tasked with expanding the company’s presence in the burgeoning freemium smartphone space. The creation of “Beeline” marks the first time Capcom has created a separate publishing sub-brand with the intent of targeting a specific sector of the mobile social games market. “Capcom recognizes that the market for social smartphone games is very different from our core video game business,” said Midori Yuasa, President and COO, Capcom Interactive, Inc. “Capcom is extremely committed to the smartphone social game space, and the creation of ‘Beeline’ represents a major investment and strategic refocusing of the company’s mobile operations.”
Capcom realigned its mobile operations to focus on smartphone game development in 2009. Titles released by Capcom include Smurfs’ Village, Zombie Cafe and Lil’ Pirates. Cumulative downloads of these three titles are currently more than 15 million. At launch, Smurfs’ Village became the number one top-grossing app in 55 countries and consistently ranks as a top-ten grossing app worldwide on Apple’s App store. With the creation of “Beeline”, Capcom’s goal is to capitalize on this success with a brand and team focused on the mobile casual gamer. According to Capcom, “Beeline” is expected to publish eight new social games for smartphones by the end of the September 2011.