European mobile social gambling company AbZorba Games is opening its Blackjack and other casino titles to other partners as a white label gaming platform for just-for-fun mobile social casino games on Android and iOS.
AbZorba’s so-called AGON platform is targeted at real money casino and betting companies trying to get into just-for-fun mobile gambling, mainly to attract new audiences but also to get a piece of the increasing virtual goods revenues of freemium social casino apps. “We firmly believe the collision between virtual and real money gambling worlds is happening. Many real casino brands are behind the curve on social mobile games,” said AbZorba co-founder and CEO Andrew Hughes.
Juniper Research estimates that mobile gambling could reach a volume of $100bn by 2017, driven by social gaming and the development of mobile wallets.
AbZorba Games’ ‘Hub of Fun Casino’ includes real-time Blackjack as well as Poker and Roulette with Bingo and slots titles to follow. Casino companies could publish these games under their own brand, or advertise as affiliate partners in the existing apps. Social features include sending other players virtual drinks, private instant message chats and posting achievements on Facebook and Twitter.
According to Hughes, AbZorba is in talks with partners, including a major online betting and casino company from the UK.
Founded in September 2011 in Athens Greece (but now headquartered in Delaware, USA), AbZorba Games builds free-to-play mobile social and multiplayer casino titles for Android and iOS. Their most successful game Live Blackjack21 has 800,000 installs on Android, according to the developer.