The Latest News on the Social Games Market in Europe and Emerging Markets


Online Gambling Platform 888 Acquires Social Game Developer Mytopia

By Thorsten Bleich

Online gambling platform 888 announces that it has entered, through a wholly owned subsidiary, into an agreement to acquire the assets comprising the Mytopia social games development studio from Real Dice Inc. for $18 million.

The assets acquired comprise:

  • a games development studio, specialising in developing cross-platform social games for smartphones, mobile handsets and social networking platforms including Facebook
  • numerous games, including “Bingo Island 2” (one of the top Bingo applications on Facebook) and a social poker application using the “Pacific Poker” brand
  • a real-time multiplayer mobile Poker application available for iPhone, Android, BlackBerry, Windows Mobile and J2ME handsets which has been installed by more than 1,000,000 users globally
  • a technology platform for hosting and operating real-time social games on social networks and mobile
  • a software licence for Particle Code™, a cross-platform application development framework for mobile devices and tablets

The assets acquired will form the cornerstone of 888’s social gaming and mobile strategy, offering a seamless experience across different platforms. Social network and smartphone gaming applications will also be offered to Dragonfish B2B partners, allowing them to take advantage of this fast-growing area.

Gigi Levy, CEO of 888 Holdings, said: “This is a very exciting deal for 888, and builds on our aim of providing a variety of entertainment destinations where people can enjoy a truly interactive experience on a multitude of platforms. Mytopia is one of the leading publishers of cross-platform social-games and this acquisition gives us an immediate footprint in the fast-growing social gaming arena, complementing our core offering and giving us access to millions of customers.

2 Responses to “Online Gambling Platform 888 Acquires Social Game Developer Mytopia”

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