The Latest News on the Social Games Market in Europe and Emerging Markets


$529 Million: DeNA Reports Quarterly Sales Record

By Gary Merrett

Japanese mobile social game company DeNA today announced its financial results for the quarter and the fiscal year ended March 31, 2012. The company reported that its quarterly net sales performance was $529 million, 32 percent higher than the same quarter last year, and operating income rose to $234 million, 19 percent higher than the same period of the previous year.

DeNA concluded a successful fiscal year, with record-high $1.82 billion in sales and $794 million in operating income, up 29 and 13 percent respectively. DeNA is running its mobile social gaming platform Mobage and acquired social mobile game developer ngmoco in 2010. About a year ago MObage was rolled out internationally outside Japan.

“DeNA has had an eventful and fruitful quarter and year,” Isao Moriyasu, CEO of DeNA, said. “For our social games business, we invested heavily in foundation, talent, technology, partnerships and the market knowledge necessary to achieve our mission of building the world’s leading social gaming platform.

Steady growth in the last quarter confirms the value of these strategic investments and our core capabilities. Now, with Mobage live across the world, we will continue to add the best-in-breed content to our portfolio, fine-tune our platform and cement our global leadership.”

During the quarter, DeNA saw continued growth in consumption of Mobage’s cross-game currency Moba-coin, topping $640 million. During the period, DeNA launched Daum Mobage in South Korea, expaning its cross-border footprint. DeNA also shows that local Japanese titles can be successful abroad.

Japanese-developed, and localized flagship title Rage of Bahamut has been holding the number one spot on Google Play’s top-grossing charts in the U.S. and continuing to rank high in the charts in other Western markets.

Leave a Reply